Web Marketing for RecruitersBuzzRecruiter Website Image

Know your Priorities

Having a Web site is important, but increasing traffic and attracting visitors to your site should be the next priority. Our internet marketing and search engine optimization services are designed to drive targeted traffic to your Web site.

Search Engine Optimization (SEO) for Recruiters

At Buzzrecruiter, our team excels at getting its recruiter clients great search engine rankings. We optimize Web sites using search engine optimization techniques that have lasting effects. Recognizing that recent studies have revealed that over 80% of Web traffic utilizes Google or Google-powered search engines, we use Google as our benchmark for all search engine optimization campaigns.

Our Web Marketing experts have developed various ways of presenting a recruiter’s Web site and website content to search engines. Below, please find a list of our Search Engine Optimization methods:

Organic Search Engine Optimization (SEO)

Basic & Enhanced Search Engine Optimization (SEO) for Recruiters

Even though a recruitment business can buy its way to the top of most search engines, or even achieve a premium listing in the sponsored results section, it can also be found naturally without paying a premium for a high position.

BuzzRecruiter can assist recruiters with their Organic SEO endeavor. By researching and suggesting natural content to your website and increasing its relevancy with industry related keywords, we help improve your search engine results in a natural way. For small and midsized recruiting agencies, organic SEO is the best way to reach out to their targeted employers and candidates and still beat the competition. We have spent considerable time understanding search engine fundamentals and we can help you achieve organic SEO utilizing the following techniques:

  • Thoroughly understand your business requirements
  • Research keywords relevant to your business
  • Utilize on-page optimization, keyword density, internal linking, adding alt tags, meta tags, and other methods to improve your site's ranking
  • Develop suitable off page strategies such top search engine validation and submission, industry specific, and directory submissions to develop a natural search engine ranking
  • Including your website in social book marking services

PPC Setup & Management

Do you know what is involved in setting up and managing a PPC campaign? Pay-per-click (PPC) advertising and campaigns are the primary way of advertising on the Internet. Currently, the three largest players in the market are Google, Yahoo, and Bing.

With a properly designed PPC campaign, BuzzRecruiter can assist you in getting the proper recognition to get you ahead of your competitors. We will research your competition, your target audience and suggest a campaign that ensures maximum exposure and quality traffic for your PPC investment by bringing you a higher percentage of success, in terms of seeing your visitors complete a transaction, or subscribe to the service that you provide.

With BuzzRecruiter’s extensive experience in designing and implementing effective PPC strategies for major search engines like Google, Yahoo, and Bing, we will ensure that your website gets the maximum ROI and better CTR along with improved conversion ratios.

Our Professional Services Include:

  • Website Analysis: We will thoroughly analyze your business model, products and services, and your competition to design a PPC campaign that specifically caters to your online business needs.
  • Keyword Research: We will carefully select keywords based on what your prospective customers are actually searching for on the Internet.
  • Creation of PPC advertisements: After selecting keywords that have the capacity to drive qualified traffic, we will create keywords that accurately represent your services to drive traffic to your website.
  • Tweaking PPC ads: Once the ads are online, they will be regularly tweaked to improve their performance. This includes altering or removing keywords that do not perform, and monitoring bid amounts to increase or decrease them in-line with the trends.
  • Landing Page Evaluation: We will create a landing page to match your ad campaign, and depending on the results achieved, we will evaluate your landing page or suggest changes. This will ensure that visitors stick to your site and translate their visits to conversions.
  • Conversion Analysis: At this stage, we will monitor how many visits to your site from the PPC ads create a positive action such as signing up for a newsletter or filling out a form or uploading a resume.
  • PPC Campaign Monitoring: We will regularly monitor your PPC campaign to keep a track of keywords and PPC ads that drive traffic. Also, we will monitor your campaign daily to keep our activities limited to your PPC budgetary constraints.
  • PPC Campaign Reporting: We will keep you closely informed about how your PPC campaign is performing. Your report will also include information like cost per conversion and total campaign costs.

Social Media Marketing

Social Media is the "Buzz" word on everybody's mind. It is in the news, on television, on your smart phone or ipad, and almost in every conversation. It is the new way of connecting with current and future clients.

What works, what doesn't and where to start? Whether you are thinking about blogging, podcasting, video posting or using social media avenues as Facebook, Twitter, LinkedIn or YouTube, each comes with a different set of rules that BuzzRecruiter can help you sort through, and get you setup quickly and seamlessly.

Our staff at BuzzRecruiter, can help setup and integrate your website into any and all of the following:

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
  • Ning

Need help with your Social Media Marketing? Intersted in increasing traffic to your site? We invite you to contact us to learn how we can put our Social Media Marketing expertise to work for you!

E-mail Marketing

The success of your Email Marketing campaign starts with delivering the right message to the right audience. Your email needs to showcase your brand, your recruiting expertise, and your recruiting message. At BuzzRecruiter, our design team will work with you to create and deliver that message that makes a lasting impression, while insuring their functionality within all major email clients.

BuzzRecruiter's Email Marketing Service comes with the following:

  • Standards-compliant email preparation and delivery
  • Open and click-through tracking and reporting

Online Public Relations

Traditional Public Relations are things of the past. Online Public Relations can accomplish exactly what the traditional did and more, at a fraction of the cost. Your message, news release, or service launch gets delievered to the majority of journalists and information seekers electronically via online press releases, social networking avenues like yourtube, facebook, LinkedIn and twitter, as well as website content, article distribution houses, etc...

With BuzzReruiter's Online Public Relations, we endorse our clients' online presense and compliment it with the right dosage of marketing buzz including images, videos, podcasts, case studies, and white papers to help drive traffic to their websites and increase their social media presence.

We invite you to browse our portfolio to see the many examples of our Web design work to contact us to learn how we can put our web design and web marketing expertise to work for you!